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Insights to drive growth

The automotive industry is changing faster than ever, with increasing competition, complexity from media fragmentation and growing pressure to develop greener vehicles and new mobility solutions. Traditional research is now too slow and often fails to capture the voice of the consumer fully.

At Kantar TNS, we constantly develop innovative services to help our clients unlock growth in this complex, ever-changing environment.

With over 50 years’ experience, Kantar TNS is the world's leading provider of automotive marketing information and insights. Our 800 dedicated consultants around the world are uniquely placed to provide precise strategic direction: deepening customer relationships, developing new products, targeting new markets and illuminating the road to growth through the entire customer-brand relationship journey.

More information on our growth tools and related case studies here


Paul Pacheco
Senior Vice President

Mark Russell
Vice President




Political & Social



Informing social policy and the political process

The needs of citizens are changing rapidly. Government policies and social programmes need to respond to these changing needs. And in an age of economic uncertainty there is increased pressure for accountability of expenditure – on governments, political parties and NGOs.

Robust, innovative research is needed to guide the development of policies and political strategies, and to evaluate their effectiveness and return on investment.

Kantar TNS has the leading political and social research unit in the world. With over 500 dedicated social researchers in more than 40 countries, Kantar TNS Political & Social is uniquely placed to conduct research on any social issue, in any environment.

We assist decision makers in a wide range of policy areas: health, education, social services, environment, labour market, family policy, public transport, road safety, justice, community integration - to name a few.

We provide political parties with strategic advice during elections and conduct social polling in many countries around the world.

More information on our growth tools and related case studies here


Tanya Whitehead
Senior Director (Ottawa)



Pharma & Healthcare



Innovative healthcare market research

Kantar TNS Healthcare provides advanced market research consulting and custom advisory services to organizations in the Canadian healthcare sector, including pharmaceutical, biotech and medical device companies, health-focused ad and media agencies, as well as government departments and agencies.

Our Healthcare experts deliver insights across stakeholder groups-including healthcare providers, patients and consumers-to help clients anticipate and impact customer behaviour, so they can optimize sales, brand, and treatment and communications performance.

Dedicated Canadian healthcare market insights

Kantar TNS Healthcare helps guide our clients' strategic direction, offering creative problem-solving and actionable insights to support their business development and help them improve patient treatment through an enhanced service and product offering.

The contribution we make to our clients' businesses spans the full scope, from the broader corporate level—corporate reputation, employee engagement, etc.—through to clients' service and product portfolio. Our expertise is evident at every stage of the service or product lifecycle - from new service/product development, pre-launch landscaping, market and opportunity assessment, positioning and segmentation, message and campaign creation, sales force/relationship effectiveness, pricing, forecasting, attitude and awareness measurement and post-launch tracking.

We provide qualitative and quantitative offerings through traditional and on-line methodologies, to meet all healthcare research needs-from prompt market feedback to innovative approaches and designs and superior consultative direction.

In addition, our experience across a multitude of therapeutic classes brings in-depth category knowledge to projects.


Aurelio Diluciano
Vice President, Strategy




Travel & Tourism



You hope travellers go that extra mile. You can expect the same from us

What do you wish for from travellers? Going that extra mile: visiting more attractions within the destination, participating in more activities and events, staying longer, and travelling further.

What should you expect from us? Certainly, not just a quick snapshot of the constantly changing travel market. As Kantar TNS Canada's Travel & Tourism group, we offer a different kind of service. In fact, we insist that you allow us to go that extra mile for you. With our industry knowledge and research experience, we will deliver not only high quality data, but also creative strategic recommendations based on solid industry trends.

Our recent studies include:

  • Market Assessment and Segmentation
  • Visitor Profile Studies
  • Segmentation Studies
  • Global Markets Research
  • Advertising and Brand Research
  • ROI Assessment
  • Marketing Mix Assessment
  • Economic Impact Modelling for Tourism
  • Customer Satisfaction Research
  • Online Qualitative Traveller Research


Tanya Whitehead
Senior Director (Ottawa)

Vanessa Killeen
Research Director







Kantar TNS Finance: results in Canada, the U.S. and worldwide

The Kantar TNS Finance dedicated team of more than 250 finance sector specialists around the world helps our clients deal with issues of global magnitude. Kantar TNS provides insight and counsel to 40 of the world's top 50 financial institutions, bringing a wealth of experience, knowledge and best practices to bear in every project we undertake.

Kantar TNS' dedicated Financial Services consultants understand the issues facing the financial sector and bring fresh, creative and innovative thinking to Canada's leading banks, investment companies, brokers, insurers, payment organizations and financial industry associations. Kantar TNS provides more than just data tables and charts-we help our clients use our research to bring about change and business results.

We offer our financial sector clients research and marketing insights in areas such as new product development, brand positioning, pricing, communications, segmentation and customer relationship management and employee satisfaction. The Kantar TNS Global Finance team has in-depth knowledge of highly specialized areas including retail banking (e.g., channels, mortgages, credit cards), small business banking, investments, and trade finance.

Kantar TNS Canada offers tailored Finance sector solutions, including our Financial Panel, consumers pre-screened for their usage of a range of financial products and services and available for cost-effective custom research.

Our specialized Syndicated Studies in Canada, U.S. and globally keep you close to the pulse of the market and provide you with timely intelligence for quick decision-making, in a highly cost effective manner.

For a look at our Canadian Retail Banking Monitor syndicated report (formerly How Canadians Bank), click here

2016 infographic depicting the need to understand how Canadians bank:

TNS - Canadian Retail Banking Monitor

More information on our growth tools and related case studies here


Susan Sanei-Stamp
Senior Research Director & National Head of Financial Sector Research




Media Measurement & Intelligence



Media measurement in Canada

Audience measurement is the currency relied on by all media to describe the size and nature of their audience and to profile their readers/listeners/viewers to media planners and buyers in agencies and advertisers across the country.

In Canada, audience measurement for major media is supported by an industry association within each medium that oversee the studies on behalf of its members. This is an area in which Kantar TNS Canada excels. We have conducted two of the industry's preeminent studies for more than 25 years:

  • PMB (Print Measurement Bureau) is considered to be the bible of the magazine industry and measures readership of more than 100 magazine titles each year.
  • NADbank (Newspaper Audience Databank) performs the same function for the daily newspaper industry and measures print and online readership of more than 80 daily newspapers in over 50 Canadian urban markets.

PMB and NADbank are large, technically complex surveys and their methodologies are considered to be of the highest quality among their peers around the world.


Mark Wood
Vice President

Jeff Colbeck
Director - Marketing Science



Technology & Telecommunications



In a relentlessly innovative industry, Kantar TNS helps the world's leading technology companies, maximize opportunities to gain a competitive advantage based on solid industry knowledge and best-in-class investigative resources.

Many market research and consulting firms claim to have expertise in the Technology sector. We too can make that claim, based on our extensive and ongoing experience with most of the world's leading and fastest growing technology firms. However, our success really hinges on linking this expertise to the best proprietary techniques and deepest resources available anywhere. Kantar TNS is positioned to deliver a quality of insight that is simply outside the reach of other firms.

Like many of our clients, we are disruptive innovators. From the most sophisticated and rigorous social media measurement capabilities available, to digital media measurement, website optimization services, mobile survey capabilities, and tools that leverage social communities for qualitative research, Kantar TNS is constantly pushing forward the boundaries of what is possible in market research.

Whatever the scope of your project you have our commitment to deliver not only industry leading research design and data integrity, but also the superlative interpretation and insight to drive your success.

More information on our growth tools and related case studies here


Mark Wood
Vice President






Kantar TNS is the world’s leading provider of research for the FMCG category with a unique range of customised solutions that cover every aspect of the product and customer lifecycle and enable better business decisions on a local, regional and global basis.

We integrate qualitative and quantitative approaches with mobile and social data, innovative retail and shopper studies, and a powerful incremental view of new product potential. From brand strategies through to innovation and product development, advertising evaluation to mapping the purchase journey and increasing shopper spend, Kantar TNS provides brands, manufacturers and retailers with a powerful, actionable plan for growth.

More information on our growth tools and related case studies here


Paul Gareau
Senior Vice President

Cesar Zea
Vice President

Margaret McKellar
Vice President



Energy & Utilities



Utilities must plan strategically to deliver value to their customers in maturing Canadian markets. Because consumers are seeking new energy solutions that align to their lifestyles and needs, the traditional energy experience has to cost effectively balance evolving preferences with operations and service. These trends are creating a new marketplace for energy providers driving the necessity to push adoption of new digital home technologies, energy management practices and high efficiency appliances.

Kantar TNS helps energy providers become more consumer- centric with strategies that improve service quality, energy conservation and efficiencies for end-customers, and the acceptance of new technologies. Our solutions navigate providers through evolving consumer expectations by helping them understand how customers really make decisions regarding their energy needs.

We understand energy providers and utilities also need to build strong corporate reputations and strong customer relationships to prosper and grow. Our listening solutions heighten our clients sensory of their market place, so they can build a social license to operate.


Aurelio Diluciano
Vice President, Strategy


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