TNS Canada is a TNS Global company Lire en Français
Kantar TNS logo

Home

About Us

Our Expertise

Our Clients

Intelligence Applied

Work for us

News Centre


 
     

News releases & articles

 

February 5, 2016

Colgate winning the battle of the ‘early splash’ Super Bowl ads

New analysis shows Colgate is scoring on novelty and Heinz’s sausage dogs are going viral; yet many brands are still failing on long-term impact

View release here

 


 

November 19, 2015

Millennials spend one day every week on their phones - how can brands deal with the digital divide?

Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a year.

View release here

 

About Connected Life

Connected Life is a leading global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, exploring how technology is transforming the lives of consumers across the world. It offers essential insight into the impact of the growing digital ecosystem on the media landscape.

Connected Life also uncovers new and exciting opportunities for marketers to connect with their consumers in this increasingly complex environment; it is a powerful tool that helps brands make better digital decisions.

The fieldwork was undertaken in all markets between May and August 2015. For further information, visit www.tnsglobal.com/get-connected/connected-life 

 

For further information:

Stephan Sigaud
t: 416-924-5751 x238
m: 609-206-6868

 


 

October 8, 2015

The new social frontier: Instant messaging usage jumps 12%

The popularity of instant messaging (IM) has soared over the past year, with a 12% uplift in daily usage as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and Viber.

View release here

 

About Connected Life

Connected Life is a leading global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, exploring how technology is transforming the lives of consumers across the world. It offers essential insight into the impact of the growing digital ecosystem on the media landscape.

Connected Life also uncovers new and exciting opportunities for marketers to connect with their consumers in this increasingly complex environment; it is a powerful tool that helps brands make better digital decisions.

The fieldwork was undertaken in all markets between May and August 2015. For further information, visit www.tnsglobal.com/get-connected/connected-life 

 

For further information:

Stephan Sigaud
t: 416-924-5751 x238
m: 609-206-6868

 


 

July 9, 2015

Pan Am Games: Canadians Not Thrilled

A recent TNS study measured Canadian sentiment and awareness ahead of the Pan Am Games that are scheduled to start on July 10, 2015. Results proved less than exciting given the attached $2.5 billion price tag. With only half of Canadians aware of this international sports event hosted by Ontario and significantly less than that indicating any interest, the investment may bring results weaker than projected. We have created an infographic to showcase our findings.

Pan Am Games Infographic

 

About the study

Fieldwork took place June 1-5 2015 with national sample of 975 Canadians via Online self-administered mode.

Data collection conducted by Lightspeed GMI for TNS Canada. 

 

For further information:

Elena Carrera, Marketing & PR
416-924-5751

 


 

June 27, 2015

Canadians might not be the sports aficionados we thought they were

  • Less than 50% know that Canada is hosting the Pan Am Games
  • Only 60% of Canadians are aware of the Women Soccer World Cup event
  • 3 out of 4 Canadians haven’t purchased any sports publications or sports related equipment in the past 6 months

While Canadians have an enduring love affair with Hockey (54% follow the game), their passion for sports seems to be rather cool. On average, Canadians follow only 2 sports and almost 1-in-3 follows none at all.

Although sports generally may not be a hit with all Canadians, one would think locally hosted international events would spike dormant patriotism.  But, according to a TNS Canada survey deployed by Lightspeed GMI, this is not the case. Neither the FIFA Women’s World Cup nor the Pan Am Games attracted the interest of more than 50% of Canadians during the period leading up to each event.

Undoubtedly, some of this has to do with lack of basic awareness. Just a week prior to the start of the FIFA Women’s Soccer World Cup in Canada, only 1-in-3 Canadians spontaneously recalled the soccer tournaments, and a meagre 1-in-5 recollected the Pan Am Games as a sporting event taking place in 2015.

Results are slightly better once a cheat sheet is offered. The optimists might see this as a glass half full, with 3-in-5 indicating awareness of the 2015 Women’s World Cup, and about one-half recalling the Pan Am Games! By way of comparison, a minority of Canadians(43%) claimed awareness of the Formula 1 Canada Grand Prix when prompted, even though the  event  has taken place annually since 1978!

In Ontario, the host province of the Pan Am Games, the results are nothing but jaw dropping – only 29% of Ontarians appear interested in following the event.  In the rest of Canada, the numbers plummet further to 11% in the Atlantic Provinces, 17% in Quebec and 17% in the West. Despite the rise of digital media sources, television emerges as the most  popular medium for watching  the Games among those who intend to do so (36%), followed by newspapers and digital media (tied at 12% each). As expected might be expected, the younger the followers, the more connected they are, with 20% of those 18-to-34 years following via digital media. This drops to 8% among those between 45 and 64 years of age.

Regardless of the outcome of  either competition from a pure sporting standpoint, three quarters of Canadians believe that hosting international sports events represents is “a great way for other countries to discover our cities & regions” and many (46%) look forward to a celebratory atmosphere, anticipating “a great time ahead for fun & parties”.

Would the party and the fun be affected by the recent saga at the FIFA top command level? A large majority believe Sep Blatter should immediately resign his leadership position (76%), while only 11% would now welcome the man in Canada during the FIFA event.

Enjoy the games, on the field, as ultimately - that is what matters!

 

 

 

 

 


eBook: Navigating the touchpoint revolution


Our guide explores every aspect of the role that touchpoints now play in the interaction between businesses and their audiences. In it you’ll find an essential guide for surviving and thriving in the new era for planning. Click the image to download a pdf version.





TNS Connected Life

Connected consumer dynamics

Technology has driven almost continuous change in consumer attitudes, behaviour and habits over recent years, and this has been hugely disruptive for marketing. But understanding your target audience remains at the heart of successful marketing.

Here are 8 consumer trends we’ve observed – and the opportunites they represent. Click the image to download a pdf version.

Connected Life

Connected Life

Connected Life

Connected Life

Connected Life

 

 

 
 

 
Privacy policy   Contact us   We are a Kantar business
         
TNS Canada 2016
© All Rights Reserved
      900 - 2 Bloor Street East, Toronto, Ontario M4W 3H8
Phone: (800) 268-7115
E-mail: infocanada@tnsglobal.com